hi, i'm caren —

I design brands, invitations & digital things people actually love.

A graphic designer working across logo & brand identity, print collateral, and digital design — from a bottle-cap mark that had to survive a hat embroidery machine, to a fire-protection landing page built to bring in real leads, to a wedding invitation that had to feel like the first page of a love story.

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Logo & Brand Identity Business Collateral Print & Marketing Web & Digital
Caren monogram stamp
a little about me

Design led by the details.

I'm a graphic designer who likes the parts other people skip — the kerning, the exact Pantone, the flourish that makes something feel considered instead of generic. My work spans full brand systems for companies that needed a mark to hold up everywhere (a favicon, a hat, a fleet of trucks), the catalogs and campaigns that keep those brands running day to day, and stationery suites for couples who needed their invitation to feel like them.

Whatever the project, the goal is the same: make it feel less like a template, and more like it was made for exactly one thing.

Logo & brand identity Business & marketing collateral Wedding & event stationery Web & digital design
beyond the portfolio

Design leadership that understands the business behind the brand.

15+ years of in-house creative experience, from strategy and UX through design, production, automation, and digital execution.

01

Creative Leadership

I've spent more than fifteen years growing from designer into Creative Services Supervisor at one organization — leading projects from concept through execution, juggling multiple priorities and stakeholders at once, and delegating work while staying hands-on enough to jump in myself when a deadline calls for it. I work daily with marketing, sales, e-commerce, and leadership to keep the brand consistent, and bring in outside vendors only when it actually makes sense to.

02

Digital + UX

Design doesn't stop at the file — it lives inside a CMS, a campaign, or a storefront. I've managed content and design across multiple platforms, building pages with the structure, navigation, and hierarchy that actually work for the people using them, and designing email and landing page experiences that fit into a bigger customer journey rather than standing alone.

EktronWordPressShopify HubSpotBrevo
03

Creative Technology

I move between design tools depending on what a project actually needs — the tool is never the point, the outcome is. That same instinct extends to automation and AI: I built Photoshop scripting to batch-process and resize large volumes of images for web use, replacing work that used to go to outside vendors, and I use AI to speed up early concepting and push toward stronger hero imagery and campaign visuals — while the creative direction stays mine.

Adobe CCFigmaAffinity Photoshop automationAI-assisted concepting
04

Efficiency + Impact

None of this happens in isolation. The right platform, an automated production step, an AI-assisted concept round — they all trace back to the same goal: stronger creative output, delivered faster, with less reliance on outside vendors. It's freed my team to spend more time on the work that actually needs a person's judgment, and it's the kind of thinking that ties creative decisions directly to efficiency, campaign performance, and return on investment.

Creative leadership, technical knowledge, automation, and emerging technology add up to the same thing: stronger creative output, greater efficiency, and work that earns its place in the budget — not just the brand guide.

selected work

Logo & Brand Identity

Marks built to hold up small — on a hat, a bottle cap, a favicon — and to still feel intentional at full size.

Local Bottle Shop bottle-cap logo mark

Local Bottle Shop

A bottle-cap mark for a Concord, NC bottle shop — beer-and-wine iconography playful enough for a growler, clean enough for an embroidered hat.

ESC Supply logo mark

ESC Supply

A circuit-inspired wordmark for an electronics supply company, built to scale from a tiny favicon up to a storefront sign.

Millwood Homes logo mark

Millwood Homes

A hand-lettered wordmark with a botanical roofline, designed for a home builder that wanted something warmer than the usual builder logo.

Brooks Safety Solutions logo mark

Brooks Safety Solutions

A confident, corporate mark balancing trust and clarity for a workplace safety consulting firm — built out into a full brand guide.

Grease Lock logo mark

Grease Lock

A playful, high-energy mark for a kitchen filtration brand, paired with a full style guide and a mascot that makes hood cleaning fun.

Gud Tymz wordmark in cherry and strawberry flavor colorways

Güd Tymz

A bubbly, retro wordmark built as a flavor system — cherry, strawberry, lime, orange, and chocolate each get their own colorway across the product line.

Caren personal monogram logo

Caren Allman Creative

My own mark — caREn, with the R circled like a stamp of approval on everything that leaves my desk.

selected work

Business Collateral

Business cards designed to carry a brand's system into someone's hand — same palette, same voice, smaller canvas.

Business card for Alexander Cheney, Branch Manager at ESC Supply

ESC Supply

Alexander Cheney, Branch Manager

Business card for Jana Boatwright, Central Station Supervisor at ESC Central

ESC Central

Jana Boatwright, Central Station Supervisor

Business card for Diane M. Welch, LMHC-D

Diane M. Welch, LMHC-D

Elegant gold monogram for a therapy practice

selected work

Print & Marketing

Everything from a wedding invitation kept for a lifetime, to a catalog cover, to a flyer people notice for one week and then act on.

Stationery & Invitations

Suites designed to be kept — not just opened once and set down.

Cory and Mariah wedding invitation with hand-drawn floral corners

Cory & Mariah

Wedding invitation suite, hand-drawn botanical line art

Raighley and Toby engagement party invitation with watercolor pine branches

Raighley & Toby

Engagement party invitation, watercolor pine

Hand-drawn botanical line art stencil

Packaging & Label Design

Die-cut labels and supporting illustration for a flavor-driven edibles line, built to keep required warnings legible without losing the fun.

Gud Tymz die-cut pull-tab labels in cherry and strawberry colorways

Güd Tymz Pull-Tab Labels

Teardrop die-cut labels with required dosage & warning copy

Cherry, strawberry, and raspberry illustrations for the Gud Tymz brand

Fruit Illustration Set

Custom vector fruit art supporting each flavor variant

Catalogs, Campaigns & Collateral

Ongoing marketing work — catalogs, email campaigns, event flyers, and web banners.

Logistics Supply Fire and Life Safety Products catalog cover

Fire & Life Safety Catalog

Logistics Supply — full product catalog cover

FED Learning Center 2025 course catalog cover

FED Learning Center

2025 course catalog, provided by Brooks

Are You Smarter Than An Education Major trivia night poster

Trivia Night Fundraiser

Event poster for a student-teacher benefit

Better Sessions Workshop poster

Better Sessions Workshop

Workshop poster, illustrated icon lockup

Tu B'Shvat tree planting flyer for Sha'arei Torah congregation

Tu B'Shvat Flyer

Holiday campaign for Sha'arei Torah congregation

FireTech ASD pipe email campaign design

FireTech ASD Email

Product launch campaign for Brooks Equipment

Heiser Black Pipe Promo email design

Heiser Black Pipe Promo

Monthly promo email with live pricing table

Spring Clean promotional email banner

Spring Clean Campaign

Seasonal promo banner, Logistics Supply

Knox Box public safety web banner

Knox — Simple Solutions

Web banner for public safety hardware

Camillus Knives web banner

Camillus Knives

Web banner, outdoor lifestyle brand

selected work

Web & Digital

Landing pages and brand pages designed to convert — built and shipped on real client sites.

FireTech ASD Pipe and Fittings landing page on BrooksEquipment.com

FireTech ASD Pipe & Fittings

Product launch landing page for BrooksEquipment.com — hero, proof points, spec sheet feature, and a lead-gen contact form.

Logistics Supply brands page featuring TruForce and Power Rite

Logistics Supply — Our Brands

Brand showcase page introducing TruForce and Power Rite as exclusive product lines, with a bold hero and clean brand panels.

selected work

Brand Identity Systems

Full identity systems built to hold up across every touchpoint — logo lockups, color, typography, and usage rules documented so a brand stays consistent no matter who's using it next.

Brooks Safety Solutions brand guide — logos, colors, and fonts

Brooks Safety Solutions

Logo lockups, color palette, and typography guide for the safety consulting brand

Brooks Equipment brand guide — logos, colors, fonts, and usable examples

Brooks Equipment

Full identity system including emblem marks, patterns, and real-world applications

Brooks Safety Institute brand guide — logos, colors, and fonts

Brooks Safety Institute

Identity system for the training & certification arm of the Brooks family of brands

FEDLC Workforce Solutions brand guide — logos, colors, and fonts

FEDLC Workforce Solutions

Bold, high-contrast identity built for a fire & life safety workforce training brand

Grease Lock brand guide — logos, colors, and fonts

Grease Lock

Playful, energetic identity system built around a memorable mascot and mark

let's make something

Got a project in mind?

Tell me a little about it — the timeline, the deliverables, the vibe — and I'll get back to you within a couple of days.

caren.allman@gmail.com or use the form and I'll reply by email
Based in the Finger Lakes, NY Remote-friendly

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